The rainbow, with its 7 beautiful colors, is a symbol that children instinctively connect with as a sign of hope, peace, and a brighter future.

Inspired by these positive qualities that naturally speak to young children, LWE-Time Inc. created The Rainbow Race—a unique collection of storybooks, songs, videos, and products designed to bring adults and children together with meaningful quality time. Each experience creates lasting memories while nurturing confidence, encouraging positive habits, and developing essential life skills that inspire children to make positive choices and build a strong foundation for lifelong success.
The Rainbow Race course, a collection of 7 inspiring stories told in song form, can be experienced on YouTube at @TheRainbowRace. Created for children from birth through Kindergarten, this make-believe relay race takes children on an entertaining adventure with the chance to receive a “Certificate of Completion” at the end.

Subscribe today to @TheRainbowRace to keep up with all the fun, new, and empowering experiences still to come for you and your little one.
Your support will help us reach, inspire, and positively impact many more young children around the world.
See Endorsements and Reviews.

The first story in The Rainbow Race course, “Four Yummy Cupcakes” (partial book shown above), is now available on YouTube in both SONG and STORYBOOK versions!

Be sure to subscribe and stay tuned for the release of the remaining six stories as we continue The Rainbow Race course and make our way toward the finish line of this exciting race together!

We are proud to offer the FIRST EDITION of Four Yummy Cupcakes, in our STORE with a limited number of printed copies available. Holding a tangible book in their hands and sharing the reading experience with a caring adult creates stronger, more meaningful bonding moments while helping young children develop a love of books, language, and learning. This book contains a discussion page and other beneficial activities for an adult and child to spend extra quality time together. Preparing children for school in this way helps build a strong foundation for reading, communication, confidence, and lifelong learning.


THE RAINBOW RACE STORE:


Check out our beautiful 8×10 YUMMY CUPCAKE pictures/posters, featuring inspiring messages for both children and adults after experiencing Four Yummy Cupcakes.


Each picture comes in a white cardboard frame and features cupcakes in a variety of colors to complement different room styles and décor. The artwork can also be removed and displayed in any 8×10 frame of your choice. In addition, each design can be personalized with a message of your choice, serving as a sweet daily reminder of the importance of making healthy choices and developing lifelong healthy habits.

The Rainbow Race is a productive way for an adult to spend quality time with a child! SEE PARENT INFO

ENJOY THE RIDE!!

The Rainbow Race Copyright © 2026 Love Wins Every-time Inc. All rights reserved.